Without a digital footprint, the identity of an organization is considered negligible today. And to be in the game in the online market, a sharp consideration to the search engine platforms like Google, Yahoo and Bing, has become more like a norm. Almost all the businesses today are making use of their search algorithms as an effective marketing tool. The concept Pay per Click advertisements goes a long way in endorsing your products and services in the online market. If you go by the PPC statistics, over fifty percent of website visitors are said to convert into customers. This highlights the need to keep abreast with the latest PPC strategies for your e-commerce site in order to be prepared for the tough industry competition. In order to earn a positive Return on Investment, business owners are in constant search of the perfect way to integrate PPC into their e-commerce website. The trend to outsource Digital Marketing services in India is also widely adopted in the business